For customers on our White Label and Embedding plan, you can now send new lead data entered on your Embedded Audit form straight into HubSpot (via Zapier). If you haven't heard of Zapier, its a powerful integration tool that enables you to connect many of the apps you're already using.


Before you do this, ensure the Embeddable Audit Tool is installed on your website and capturing leads correctly. If you haven't done this yet, check out our step by step installation guide. Once that's done, let's get started with the Zapier connection:


1. Log in to your Zapier account


Go to Zapier and either log in to your account or if you're a new user, create a new account.


2. Add the SEOptimer app to your Zapier account


Open a new tab and visit the Embedding Settings page on SEOptimer. Scroll down to the bottom of the page:


Zapier integration


Copy the "Zapier Authorization Key" (this key is unique to your account and should not be shared with anyone), then click the blue button "Add SEOptimer to your Zapier account". This will launch the Zapier Platform page. Click the "Accept Invite & Build a Zap" button:


Zapier invite


3. Set up SEOptimer Trigger


After clicking the Aceept Invite button, you'll be taken back to your Zapier dashboard. Click the "Make a Zap" button in the top left.


Under the "Choose App & Event" heading, search for SEOptimer. Then click the SEOptimer (1.0.0) app:


Zapier app step 1


The only available trigger is "New Lead" so its already selected, just click Continue:


Zapier app step 2


You'll then be prompted to sign in to SEOptimer (if you're not already), click the "Sign in" button:


Zapier app step 3


This will launch a popup window where you'll need to paste your API key (this key is unique to your SEOptimer account, remember never to share it with anyone else):


Zapier key


Click "Yes, Continue" and you'll return to the Zap setup with your account details pre-populated. Click "Continue":


Zapier app step 4


The SEOptimer setup is now complete. Click "Test trigger":


Zapier app step 5


You'll see a test record called "John Doe" which we populate automatically so you can test the setup all the way through to HubSpot. Click "Continue" at the bottom of this confirmation page:


Zapier app step 6


4. Create HubSpot Action


Click the blue "+" button to start creating the HubSpot Action step:


Zapier Mailchimp 1


Search for "HubSpot":


Zapier app step 7


Choose the "Create Contact" event:


HubSpot Create Contact


Click "Continue":


HubSpot Create confirm


Click "Sign in to HubSpot":


HubSpot sign in


An authentication window will open, scroll down to the bottom and click "Grant access":


Zapier app step 8


You'll return to the Zap setup with your account pre-populated. Click "Continue":


HubSpot account


Now you need to populate the relevant HubSpot fields with the SEOptimer Lead data. If you've set up you Embeddable Lead Form to capture any custom form fields, you should create these same fields in HubSpot first and then include them during this step so all form data is captured in HubSpot. The Customize Contact list is quite long and loads over 40 fields, so you'll need to scroll through carefully and select the correct fields to populate. Once you're finished, hit Continue:


HubSpot fields


The final step is to run a test with the Lead data. Zapier will push the "John Doe" test into HubSpot when you click "Test & Continue":


Zapier app step 9


Once your test is successful. Don't forget to click the switch at the bottom of the page to turn the Zap on. Otherwise, it will remain off and nothing will happen!


Zapier app test


Open HubSpot and you should see the "John Doe" test lead populated!


HubSpot Contacts


If you have any questions or issues during set up, feel free to get in touch via our live chat in the bottom, right-hand corner.